Initially focused on rap, Empire's backend technology bypassed the existing digital distribution system and delivered music directly to streaming and retail platforms quickly to capitalize on the viral momentum of the genre's traditional rapid-fire releases. Sep 23, 2025 · This strategic partnership marks a pivotal moment for A-level, positioning the company as a formidable force in the entertainment landscape and unlocking unprecedented opportunities for its roster of rising stars. Based in San Francisco, the company is historically significant for pioneering the "distribution-first" model that bridged the gap between independent freedom and major-label reach. Apr 26, 2018 · EMPIRE, the San Francisco-based independent record distributor that’s worked with artists like Kendrick Lamar and Schoolboy Q, has signed a deal with major label Universal Music Group (UMG), according to an announcement made Wednesday. Apr 25, 2018 · With the new agreement, EMPIRE joins Caroline and Priority in UMG’s suite of indie-leaning distribution options for its artists, allowing those who use their services to pick and choose from a... During this period, EmpireDistribution transitioned from a primarily digital distribution service to a multifaceted independent label with full-service capabilities, launching Empire Records in 2014 as its first imprint dedicated to artist development and marketing support beyond mere distribution. [5] Apr 25, 2018 · Under the agreement, UMG and EMPIRE will work together on select artist projects from UMG’s labels that will benefit from EMPIRE’s unique approach to distribution, digital sales, promotion and marketing.