If he can’t price his services to cover all of the costs we’ve discussed, he would be better off financially never starting his own business . He will always have what Carol describes as a jobbie in her must-read book, The Entrepreneur Equation. If he can’t price his services to cover all of the costs we’ve discussed, he would be better off financially never starting his own business . He will always have what Carol describes as a jobbie in her must-read book, The Entrepreneur Equation. Every day, business leaders use financial data to guide decision-making. But this financial data, and therefore these decisions, rarely account for the true cost of doing business , or the true value a business can create. Every day, business leaders use financial data to guide decision-making. But this financial data, and therefore these decisions, rarely account for the true cost of doing business , or the true value a business can create.
