Patrick Oliver Sawyer (c. This perception is shaped by various digital interactions, … A company’s reputation can be its greatest asset—or its most vulnerable liability. While social media offers businesses the opportunity to reach audiences across continents, it also brings with it the … Discover the psychology behind online reputation and how ORM agencies shape digital perception. Summary An organization’s reputation is an extremely valuable, albeit intangible, asset. A company reputation reflects the sum of stakeholders’ expectation of a firm’s behavior and perform. This meta-analysis examines the impact of online reputation, defined as digital perception, on organizational value, emphasizing its role as a critical intangible economic asset in the digital economy.