Interior of the A.P.C. Harajuku Underground store in Ura-Harajuku, Tokyo Atelier de Production et de Création, or A.P.C., is a French ready-to-wear luxury brand founded in 1987 by Jean Touitou in Paris. Founded in Paris in 1987 by Jean Touitou, A.P.C. (Atelier de Production et de Création) offers timeless, long-lasting pieces to customers searching for quality, authenticity and charisma. focuses on simplicity, durability and versatility. Founded in Paris in 1987 by Jean Touitou, A.P.C. (Atelier de Production et de Création) offers timeless, long-lasting pieces to customers searching for quality, authenticity and charisma. focuses on simplicity, durability and versatility. Explore the rich history of A.P.C., a Parisianbrand founded by Jean Touitou in 1987, known for its minimalist design philosophy and high-quality raw denim. Discover how the brand prioritizes functionality and timeless style over fleeting trends, embodying the 'less is more' ethos. Jan 6, 2020 · A.P.C., which stands for “Atelier de Production et de Création,” is a French fashion brand founded in 1987 by designer Jean Touitou in Paris. The brand gained prominence for its minimalist, clean designs and simple outfits. Oct 2, 2017 · You can usually spot an A.P.C. creation by its muted colors, slim fit, and minimalistic design, but there are a few other hallmarks to look out for as well. A black-and-white woven label with their Parisian address.